The two most successful pop acts joined forces for a McDonalds campaign, as Britney joined her labelmates, *NSync in a promotional deal with the fast-food restaurant. As part of the deal, both Britney and *NSync appeared in television commercials, and an exclusive CD and VHS, entitled "Your #1 Requests... And More" was distributed at McDonalds, the CD featuring 4 tracks from Britney (3 previously unavailable in the USA) and 4 from her labelmates, *NSync, and the VHS including the "Born To Make You Happy" music video.

The world's largest Internet Service Provider, AOL, picked the world's biggest superstar, Britney Spears, for the launch of their brand new AOL service, AOL Version 7.0, in late 2001, cross-promoting their new service and Britney's third album, "Britney." Special promotional CD-ROMs, featuring a 1000 hours for 45 days free AOL service, and the latest installation of AOL, were available from the usual outlets, featuring an exclusive Britney behind-the-scenes video, the "Crossroads" trailer, and album snippets.

As "Britney" featured Britney's tracks featured in "Crossroads," a full soundtrack was not released; however participating cinemas in the USA gave away these promotional 6-track CDs, featuring 4 songs featured in the film which were not performed by Britney, such as "Shake It Fast" by Mystikal and "Girlfriend" by Matthew Sweet, as well as two remixes of Britney tracks that were previously unreleased in the USA - the JS16 remix of "Overprotected" and the karaoke version of "I Love Rock 'N' Roll"

The latest Elizabeth Arden campaign, to tie in with her successful 'The Circus Starring Britney Spears" tour, which hit North America, Europe and Australia in 2009, was a fresh new take on her successful Fantasy line, entitled Circus Fantasy, and to coincide, a special promotional CD was released when you purchased a 50ml bottle of the fragrance, available in the UK from Superdrug stores and various other fragrance retailers worldwide, featuring "Kill The Lights" and a special remix of "Circus."