Britney talks about Prerogative

Britney’s first gender neutral, unisex fragrance, Prerogative comprises of bold notes of pink pepper, espresso foam and amberwood, making a statement about scent and confidence.

“The fragrance is really good, but the name is very cool because it’s empowering. It’s ‘I’m going to do what I want to do and be happy in that moment and not worry about what people think’. It’s saying, ‘This is what I’m going to do without any judgements.’

“Today, with the way things are, everybody can become famous in their own right on social media. And you kind of have control over it — but there are a lot of comments. I used to have an ex-boyfriend who would look and not one time would I ever look at the comments. I didn’t give two crapalonies what anybody said! You don’t need to read that, you know what I mean? And I think there’s haters wherever you go, and everybody is entitled to their opinion, but at the end of the day, you have to believe in yourself.

“You know, when someone suggests that you look pretty, you feel like after that you have project that even more. So, I feel the prettiest when I am alone, I have no makeup on and I have a book in my hand.”

Britney Spears Prerogative will be available at Walmart stores and on walmart.com in July, and at Kohl’s stores and on kohls.com in August. A UK launch and store is to be announced shortly.

15 July 2018

Britney to launch unisex fragrance entitled Prerogative

Britney is releasing her first unisex fragrance with Elizabeth Arden, entitled Prerogative. Britney has been teasing video clips from the advertising campaign on her Instagram story today, ahead of a full launch this week.

13 July 2018

Britney kicks of Piece of Me tour in Washington

Britney has kicked off the US leg of her Piece of Me tour, her first tour since 2011’s Femme Fatale tour. The show is a scaled-down version of her Vegas residency, and includes two new songs from “Glory,” “Clumsy” and “Change Your Mind (No Seas Cortes),” as she released the album during the residency and has not toured it.

The tour comes to the UK on 4th August, when she headlines Brighton Pride, one of the largest LGBTQ+ events in the world, before she headlines the O2 Arena in London for three nights at the end of August.

1 June 2018

Britney shooting new project

Britney is shooting a new project, rumoured to be a music video for a new single. Britney posted the following photos with two of her dancers from the Piece Of Me tour:

17 May 2018

Britney talks to “People” about new album, tour and her sons

Britney’s sons Sean Preston, 12, and Jayden James, 11, are well into their tween years, and the superstar is worried just like every other mother.

“Sean Preston plays football. It’s so funny because he’s kind of tiny so I worry about them being out there with all their gear and all that kind of stuff cause they actually tackle each other. To me, he’s still a baby so I’m like ‘Please stop!'”

Jayden James is also getting into sports, and they’re both “pretty active – nothing makes me happier as a mom than watching these boys grow and smile and laugh! They are my world and I love days like this when we get to just run around and play together. They’re such sweethearts. They will both be traveling with me on tour this summer. I love them to death. It’s the greatest gift being a mother.”

Aside from prepping for her shows, the entertainer is also busy working on new music in the recording studio — though details about her upcoming album are a “big secret.”

“I haven’t been to Europe in a while. I’m adding a couple of new songs in the show. There’s so many changes. I have a month-and-a-half before I go, so I have a little work to do but I’m really excited about it.”

13 April 2018

Britney receives GLAAD Media Award

Britney received her GLAAD Media Award last night, presented by Ricky Martin.

In her speech, she said: “Wow! This is so incredibly amazing. I wrote this speech and I feel like our society has always put such an emphasis on what’s normal. And to be different is seen as unusual or seen as strange. But to be accepted unconditionally and to be able to express yourself as an individual through art is such a blessing. Events like this, the one we are attending here tonight, show the world that we’re not alone. We can all join hands together here and know that we are all beautiful. And we can lift each other up and show our gifts without hesitation. Being a mother has shown what it means to love unconditionally. And you all in this room throughout my career have shown me what it means to be loved unconditionally. It’s such an honour to be here. Thank you so much GLAAD and thank you to the LGBTQ community and all my friends and fans. I love you very much. Thank you!”

20 March 2018

Britney talks to “Vogue” about Kenzo

Britney Spears has one not-so-fond memory of the 1980s. “I used to wear big bows on top of my head,” she says on the eve of the debut of her first luxury fashion campaign (it’s hard to believe there’s something she hasn’t done). “I mean, ugly was the way to go in the ’80s, it was all just completely obnoxious—but there was also something so refreshing about that and the fact that we didn’t care what anyone thought about our clothes.” When Spears was approached by Kenzo’s creative directors, Carol Lim and Humberto Leon, about becoming the face of the label’s second nostalgia-based La Collection Momento for Spring 2018 (a tribute to the debut of Kenzo Jeans in 1986), she was excited by the prospect of bringing back that loud, no-holds-barred, ’80s attitude.

The bright campaign was shot on location in Los Angeles by Peter Lindbergh and features pieces like a cropped denim jacket, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a throwback version of the original Kenzo logo. “This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”

Let us not forget that Spears is a 36-year-old working mom of two. The days of schoolgirl miniskirts and red vinyl catsuits are far behind her, and she tends to gravitate toward more practical, bohemian-inspired clothing, mostly in a palette of soft ivory and white. “It’s tricky because as a mother, you don’t take as much risk with your style,” she says. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”

When Spears is home with her boys, Sean and Jayden, she is “in a nightgown most of the time.” And while she may not be wearing things like meat dresses or thongs on the red carpet, she does say that “there is something very courageous about the younger generation just wearing whatever they want all the time, but I don’t know if I could do it at this point. I think I would go and hide under a rug or something, because I’ve been dressing a certain way the past 15 years and I wouldn’t know how to react to a big change.”

Luckily the Kenzo campaign has given Spears a new outlook on embracing more playfulness in her current wardrobe. And playfulness, after all, is something that comes naturally to her—just watch one of her incredible Instagram videos featuring her own idiosyncratic version of a runway walk. The giant hair bows might be long gone, but Spears is not afraid to step out of her comfort zone and get experimental. And her sons sometimes give her the confidence she needs to mix things up. Watching them wear things that clash or have wild prints, she says, is “intoxicating because you are like, You know what? I’m not going to care what I wear today.” She adds, “As a mother, I used to be very strict about what they wore, but, at this point, they are growing up and becoming their own people. I want them to do their own thing — I respect that.”

Kenzo Presents Britney Spears

Britney is the official face of Kenzo’s latest campaign, Kenzo Presents Britney Spears, with the hashtag, #KenzoLovesBritney.

View the full collection here!

14 March 2018

KENZO campaign

Britney is rumoured to be the face of the new KENZO campaign, fuelled by leaks. The first officially released photo is here:

26 February 2018

Britney wins Fragrance of the Year at Hollywood Beauty Awards

Britney collected the Fragrance of the Year award for her Fantasy in Bloom perfume at the Hollywood Beauty Awards.

Revlon’s EVP of Global Fragrances, Ron Rolleston, presented Spears with the award.

Britney said: “I adore Ron. He’s like my grandfather. I just friggin’ love him. I want to thank Ron and the team at Revlon. It’s always great working with you to bring our ideas, like Fantasy in Bloom, and all our fragrances to life. When I was getting ready this evening, my sons were like, ‘Mom, are you going to the Oscars?’ I said, ‘Well, it’s kind of like the Oscars, and I won the biggest award there.’ They were jumping up and down, and I felt really proud—but they were just ready to get my ass out of the house!

“Anyways, I also want to thank the Hollywood Beauty Awards for this amazing honour; thank you so much and I am so excited to be working with you on all the new projects. HBA, shall I tell my sons we have a date for this time next year?”

Britney’s fragrances have been raking in hundreds of millions of dollars over the last 14 years, despite her dwindling presence in the top 10.

13 February 2018

Britney honoured with GLAAD’s 2018 Vanguard Award

Britney will attend the 29th annual GLAAD Media Awards in April and receive the GLAAD Vanguard Award, which is presented to media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.

Sarah Kate Ellis, president and CEO of GLAAD, said: “An irrefutable icon, Britney Spears has entertained the world while also embodying the spirit of GLAAD’s Vanguard Award by speaking out on significant issues that face her fans – from the Dream Act to anti-transgender bills in Texas. She is a force in the music world who has used her global platform to share messages of love and acceptance, something that the world needs today more than ever.”

Britney said: “Honored to be receiving the Vanguard Award at the @GLAAD Media Awards this year! The LGBTQ community means the absolute world to me and inspires me every day. I am proud to be an ally and I will continue to support equality and acceptance for all!! ???????????? #GLAADAwards”.

12 February 2018

Britney adds second Paris show

Britney has added a second show at the AccorHotels Arena in Paris, following the success of the first show. Britney will now play at the arena on 28 and 29 August 2018; tickets for the new show go on sale on 14 February.

9 February 2018

Britney adds UK and France tour dates

Britney’s Piece of Me tour has sold out the UK and Europe dates so far, leading to more dates being announced today. Britney will play the final show at the seaside resort of Blackpool on 1 September, the day after the Illuminations switch-on. She has also added a date at the Genting Arena, Birmingham on 31 August, a third date at the O2 Arena in London on 26 August, and a date at the Accordhotels Arena in Paris on 28 August.

Grammy-award winning artist Pitbull has also been announced as the support act joining her for all her European dates.

27 January 2018

Britney adds second London date

Britney has added a second date at the O2 Arena, London to her Piece of Me tour, playing on Saturday 25 August and Friday 24 August. Tickets are on sale now!

24 January 2018

Piece Of Me to hit Europe and East Coast America

In addition to playing at Brighton Pride, Britney will take the Piece of Me show on tour with the following dates, including a headline date at the O2 Arena in London, as previously reported:

Jul 12 MGM National Harbor National Harbor, MD United States
Jul 13 MGM National Harbor National Harbor, MD United States
Jul 15 Mohegan Sun Uncasville, CT United States
Jul 17 Sands Bethlehem Events Center Bethlehem, PA United States
Jul 19 Borgata Atlantic City, NJ United States
Jul 20 Borgata Atlantic City, NJ United States
Jul 23 Radio City Music Hall New York, NY United States
Jul 24 Radio City Music Hall New York, NY United States
Jul 27 Hard Rock Live Hollywood, FL United States
Jul 28 Hard Rock Live Hollywood, FL United States
Jul 29 Hard Rock Live Hollywood, FL United States
Aug 4 Brighton Pride Brighton, United Kingdom
Aug 6 Mercedes Benz Arena Berlin, Germany
Aug 8 Smukfest Skanderborg Denmark
Aug 10 Telenor Arena Oslo Norway
Aug 11 Goransson Arena Sandviken, Sweden
Aug 13 Sparkassenpark Mönchengladbach, Germany
Aug 15 Sportspaleis Antwerp, Belgium
Aug 17 Scarborough Open Air Theatre Scarborough, United Kingdom
Aug 18 Manchester Arena Manchester United Kingdom
Aug 20 3 Arena Dublin Ireland
Aug 22 SSE Hydro Glasgow, United Kingdom
Aug 24 O2 Arena London United Kingdom

23 January 2018

Britney to headline Brighton Pride

Britney will kick off her European tour performing at Brighton & Hove Pride this year on Saturday 4th August.

Brighton Pride will be the first place in Europe to see Britney on her 2018 tour performing her spectacular Las Vegas show ‘Britney – Piece of Me’.

Britney says: “I’m so excited to be kicking off my UK tour this summer at Brighton Pride! I guarantee it’s going to be a night to remember and can’t wait to sing and dance with all of my LGBTQ fans.”

The Grammy Award-winning superstar will perform the exclusive show at Brighton and Hove Pride following her record-breaking, four-year headlining Las Vegas residency “Britney: Piece of Me” at The AXIS at Planet Hollywood Resort & Casino.

Britney will be performing in the UK for the first time since the residency’s completion in her only UK pride appearance.

Firmly established as the UK’s most popular international Pride Festival, Attitude magazine have called Brighton Pride the “Gay Glastonbury”.

5 January 2018

Summer European Tour Rumours

Following our report on 22nd December, MTV have reported today that Britney is reportedly bringing Piece Of Me to Europe this summer, with dates at the O2 Arena in London, the 3Arena in Dublin, Accorhotels Arena in Paris and Sportpaleis in Belgium.

22 December 2017

Britney to perform at Smukfest festival, Denmark in 2018

Britney Spears will play at next year’s Smukfest festival in Denmark. The festival, located in the town of Skanderborg, announced Britney would headline the festival today, marking her first festival appearance in Denmark.

Danish acts including MØ, D-A-D, Saveus, Nephew and C.V. Jørgensen will also play at Smukfest, which takes place from the 8th-12th August. Tickets for the full festival sold out within an hour and half of going on sale earlier this month.

Rumours are that Britney will launch a full European tour for summer 2018.

12 November 2017

Britney wins big at Best of Las Vegas Awards

Britney’s Las Vegas show, Piece Of Me, has won her many awards at the 2017 Best Of Las Vegas Awards. Piece Of Me earned her Best Resident Performer, Best Production Show, Best Bachelorette Party and Best Bachelor Party.

The show wraps on 31st December 2017.