Virgin Mobile USA & Canada, one of the leading providers of both prepaid and contract phone services, announced its title sponsorship of the USA and Canada legs of Britney Spears’ forthcoming concert tour. The tour will be entitled “Virgin Mobile Presents The Circus Starring Britney Spears” and features special guests The Pussycat Dolls. The tour is due to kick off in New Orleans on 3rd March 2009 with a planned 31 dates in the United States.
In a press statement, Britney Spears says, “I’m thrilled to partner with Virgin Mobile on my tour. They will have cool opportunities for my fans and me to connect, and they’ll bring a lot of excitement to the tour.” “Britney’s draw is undeniable and her show is sure to be one to remember. We’re very proud to help deliver what will be the tour of the year! We’ll provide special access and exclusive opportunities for our customers and her millions of fans including behind-the-scenes events,’ said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada, said, “Britney Spears is about to bring some much needed heat to Canada with what promises to be the tour of the year!”
Britney Spears’ “Circus” has officially been certified as Platinum in the USA for shipments of over 1million copies, by the RIAA, with the album slightly falling in the Billboard Top 200 top ten list tis week, to #7 with sales of 31,000. On a worldwide scale, “Circus” fails to leave the top 3 most-bought albums, having sold over 2.5million copies so far.
“If U Seek Amy” is already causing controversy in the USA because of what it sounds like the title is spelling out when sung in the song. The USA censorship group, the Parents Television Council, is ‘warning’ parents about the song, and urging radio stations not to play it as it will ‘violate the broadcast indecency law’.
“There is no misinterpreting the lyrics to this song, and it’s certainly not about a girl named Amy,” their president, Tim Winter said. According to reports, radio stations across New York and LA are already spinning the track in its complete album form, whilst some areas have started spinning their own version, where ‘seek’ is changed to ‘see’. “If U Seek Amy” has sold over 107,000 downloads in the USA since December.
Britney Spears has been crowned Best International Female Artist Of The Year 2009 and Best International Video Of The Year Of 2009 for “Womanizer” – unfortunately, Britney was not in attendance due to intense rehearsals for her tour, leaving the show to ‘recreate’ the “Womanizer” live performance with a male comedian dressed in drag.
The third single from “Circus” will officially be “If You Seek Amy.” The track was penned and produced by Max Martin, who wrote most of Britney’s pre-2002 singles, including “…Baby One More Time,” “Oops!… I Did It Again,” “Stronger” and “Overprotected.”