29 June 2010

Britney co-creates Candie’s line

After spending three seasons as the face of Candie’s, Britney has stepped into a new role: designer. She’s co-created her own line of clothing and accessories for the brand. The star spoke to InStyle about the new collection, her personal style, and her favorite pieces from the line.

How involved were you in the design process?
First, I met with the Candie’s designers and told them what my favorite styles are. Then, we sketched the items together. I loved it when I saw the samples for the first time.

So, it was love at first sight. Do you have a favourite item from the collection?
I love the black trench coat. You can wear it over your outfit or as a dress. There’s also an amazing studded skirt that’s perfect for going out.

Studs are still a big trend. Were there any other trends you wanted to incorporate?
I used a lot of studs and lace, because I wanted to make the clothes cool and edgy yet girly. I also love jeans, so I had to make sure there were some great pairs in the collection. And I love jewelry so there are a lot of fun pieces. There are great necklaces and big earrings.

How do you describe your own personal style?
My personal style is mix of comfortable and flirty. I love cute little dresses but I also love comfy sweaters and jeans.

You recently announced on Twitter that the collection would be a limited edition. When will the clothing hit stores?
The collection will be exclusively available in Kohl’s starting July 1st. There will be a few more pieces coming in September and October, and that’s it.

Is there anything you can tell us about the Fall ad campaign?
Look out for some notes written by me!