Britney performs at Billboard Music Awards 2016

Britney kicked off the Billboard Music Awards 2016 with a medley featuring some of her hit singles and some of the most recent additions to her Vegas show, Piece Of Me, as she was awarded the Millennium Award.

Britney’s medley included “Work Bitch,” “Womanizer,” “I Love Rock ‘N’ Roll,” “Breathe On Me,” “I’m A Slave 4 U,” “Touch Of My Hand” and “Toxic.” Stay tuned for the video…

19 May 2016

Britney talks to Rolling Stone

With a new album in the works and a Las Vegas residency underway, Britney Spears has been keeping a busy schedule so far this year. Her latest venture is a mobile game, Britney Spears: American Dream, in which players create a pop-singer character who competes to make it onto the recording industry’s “A List.”

The game was created by Glu, the same company behind the blockbuster Kim Kardashian: Hollywood app last year, as well as Katy Perry Pop and celebrity-driven games for Kardashian’s sisters, Kendall & Kylie and action film actor Jason Statham (Sniper X).

Between rehearsals for her Billboard Music Awards appearance this weekend, Spears answered questions from Rolling Stone via e-mail about what having her own game means to her.

Why did you want a mobile game?
It’s honestly not something I had ever given much thought to. The focus has been my career and for the last few years and my residency at Planet Hollywood. But I’m always looking for new ways to express myself creatively, and I’m excited for this opportunity.

What kinds of input did you give the Glu team for Britney Spears: American Dream? What went through your mind the first time you saw the digital version of yourself?
I gave a lot of input on my character. The game’s all about performing and making it in the music business. My show is a big part of that right now, so my character is wearing one of my favorite stage costumes in certain parts of the game. I wanted to make sure my hair was just right, little things like that. I was blown away when I saw the final “digital Britney.”

How far have you gotten in the game? I’m stuck on the “D List.”
Well … it’s not entirely fair because I’ve been playing a lot longer. I’m on the “A List.” ;)

What aspects of the game do you like the most?
There are so many things I love about the game. The art itself is just so cute and colorful and I had so much fun working with the team to put my character together. I think my favourite part is the audio that goes with my character. As you’re playing the game, you’ll see my character and hear my voice. I hope it gives my fans the feeling that I’m there with them.

The game is all about fighting to make it as a singer. What was the hardest part about “making it” for you?
The hardest part about this business is being able to stay true to yourself. I think I’ve gotten pretty good about that over time.

It’s a different world than when you did …Baby One More Time, as you know from your stint on X Factor. What advice do you give to young artists starting out now in real life? 
Never give up on your dreams.

The game also emphasises performance. What is your preshow ritual before a 22-song set, like you do in your Las Vegas residency?
My dancers and I always get together and do a prayer circle before each show.

Another aspect of the game is all the press celebrities have to do. How have you seen the media’s treatment of celebrities change in the past 10 years?
With social media in the mix now, I’d say things just move way faster than they did 10 years ago.

Britney answers questions for The Cut

Britney has answered questions for The Cut online, in association with her new mobile game, American Dream.

You’re a huge star, but you really haven’t put your name on that many products over the years. Why did you want to create a mobile game?
I’m definitely picky about what projects I take on. They have to be things I’m passionate about. I actually get to be creative when it comes to my mobile game. It’s really cool.

How involved were you in the design process?
I was really involved in the overall look and feel of the game, especially my character. I wanted to make sure fans knew it was me.

My favorite part of the game is that it starts out in a “Starbeans.” What’s your go-to Starbucks order today?
Passion Tango Herbal Tea is my drink of choice.

What are your other favorite apps on your phone? You’ve been posting great Instagrams lately.
Other than my game ;) I love Instagram.

In 2002, you released a PlayStation game called Britney’s Dance Beat. Now, almost 15 years later, you have Britney Spears: American Dream. What do you think you’ll be doing 15 years from now?
Definitely being a mom and spending time with friends and family.

17 May 2016

Britney: American Dream game available now

Britney’s second official game, following Britney’s Dance Beat, has been released to Google Play and Apple’s App Store globally today.

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Britney: American Dream allows you to turn yourself into a pop star, and with Britney’s help, you can take over the pop charts – download the game for free (in-app purchases available) here!

3 May 2016

Britney to receive Billboard Millennium Award

The Billboard Music Awards are to honour Britney Spears with one of their Millennium Award. Meant to acknowledge outstanding career achievements and influence in the music industry, Billboard Millennium Awards have previously been handed out to Beyoncé (in 2011) and Whitney Houston (in 2012).

Britney will perform a medley of her hits at the show, which will be hosted by Ludacris and Ciara, to air live from the T-Mobile Arena in Las Vegas on 22nd May. According to reports from Robin Leach, the medley will also include her brand new single, “Make Me Oooh.”