Britney has unveiled her 20th fragrance collaboration with Elizabeth Arden, entitled Private Show.
— Britney Spears (@britneyspears) June 17, 2016
Britney said: “Private Show celebrates one of my biggest passions – dancing! It is inspired by the electric energy I feel when I’m performing, whether during rehearsals or on-stage during my show. I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams!” The scent is inspired by her “love of dulce de leche, white florals and iced coffee.”