Britney’s first gender neutral, unisex fragrance, Prerogative comprises of bold notes of pink pepper, espresso foam and amberwood, making a statement about scent and confidence.
“The fragrance is really good, but the name is very cool because it’s empowering. It’s ‘I’m going to do what I want to do and be happy in that moment and not worry about what people think’. It’s saying, ‘This is what I’m going to do without any judgements.’
“Today, with the way things are, everybody can become famous in their own right on social media. And you kind of have control over it — but there are a lot of comments. I used to have an ex-boyfriend who would look and not one time would I ever look at the comments. I didn’t give two crapalonies what anybody said! You don’t need to read that, you know what I mean? And I think there’s haters wherever you go, and everybody is entitled to their opinion, but at the end of the day, you have to believe in yourself.
“You know, when someone suggests that you look pretty, you feel like after that you have project that even more. So, I feel the prettiest when I am alone, I have no makeup on and I have a book in my hand.”
Britney Spears Prerogative will be available at Walmart stores and on walmart.com in July, and at Kohl’s stores and on kohls.com in August. A UK launch and store is to be announced shortly.
Britney is releasing her first unisex fragrance with Elizabeth Arden, entitled Prerogative. Britney has been teasing video clips from the advertising campaign on her Instagram story today, ahead of a full launch this week.
Britney has kicked off the US leg of her Piece of Me tour, her first tour since 2011’s Femme Fatale tour. The show is a scaled-down version of her Vegas residency, and includes two new songs from “Glory,” “Clumsy” and “Change Your Mind (No Seas Cortes),” as she released the album during the residency and has not toured it.
The tour comes to the UK on 4th August, when she headlines Brighton Pride, one of the largest LGBTQ+ events in the world, before she headlines the O2 Arena in London for three nights at the end of August.